Priced to Sell - The Psychology of Buying In this talk Kevin draws on the work of many researches who have done work on why and how we buy. In a fascinating journey of buying and selling we learn how our human behavior is both predictable and irrational. Kevin covers:

• The Psychology of buying and gratification.
• The secrets of the mass retailers.
• Online advertising and leading.
• Real estate tactics.
• Why we always try to impress on the date or business lunch.
• How to frame your proposals so your customers will always choose you.

Benefit: To the company: Give your staff the skills to maximise their sales and ensure that your business is chosen before others. To the individual: Learn how to help your customers make the right decision, practical advice for your next proposal/quote that will get you the deal.