Do you know that each one of us owns our own business? Each of us is a CEO, Marketing Manager, Sales Manager, and Technical Manager and more. The Business is called Me Inc, and the sooner you get to realise that it’s actually the only business you truly own, the easier and more productive your life becomes. Many of us have been through the corporate world or worked in companies where we are one of many. It’s easy to lose sight of ones dreams and goals, and just live from day to day doing the necessary roles and functions in a job. Many just go on autopilot, sometimes lasting 10 years or more before we even realise that nothing has changed. Now, don’t get me wrong. I am not advocating that one should not work for corporates, or that you should change your job. In fact, quite the opposite, I am saying you should be running your own business within the company you work for, and that business is Me Inc. In any job, you are your company, your product that you sell, and the manufacturer all in one. You are all you’ve got! If you move companies, there you are. If you go out on your own, there you are again. Me Inc. is with you to stay! So make Me Inc. count. Running Me Inc. has a lot of responsibility. Like any business, you need to look after it. Looking after Me Inc. mean keeping the factory (body) in tip top shape. Feeding yourself energising foods, exercising and keeping your stress in check. You need make sure that your product is continuously reinvented so that there is always demand. To do this make sure that you are keeping your knowledge of your industry up to date. When last did you invest in your skills? Take an online course, or read a book to broaden your knowledge. Keep thinking, what is the market need that I can fulfill. What is my competitive edge? Once you have looked after these two aspects, then the Marketing and Sales Manager in you can take over. Know your product, and don’t sell yourself short. Where is your market and what areas do you want to expand into? Have a plan and use it. Ensure that Me Inc. is on everyone’s list of must have items. So next time you think “it’s just a job”, remember that Me Inc is in that job, and ensure that you are doing everything you can to make Me Inc. the best company around. Be the best you can be. It’s never just a job and it’s your company on the line.
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